
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Success is not achieved, it’s made - by you. There are recipes for success. Simply follow a proven recipe, and you’ll become successful. The thing is, it still takes work, dedication, and unrelenting perseverance. The MIND BODY BUSINESS Show is a show about the 3 pillars of success. It’s like a tripod. Take any one of its legs away, and it comes tumbling down. Join us for value, insight, and expert interviews.
Episodes

Monday Sep 28, 2020
Monday Sep 28, 2020
Entrepreneurs theorize and read and scheme a lot. What they don’t do nearly as often, is take some action. And the fact is, all the personal development books and expensive trainings in the world won’t take you anywhere if you refuse to take a step.
Lloyd Lofton is the founder of Power Behind the Sales, an online virtual learning platform for sales and marketing. He is the past president of the Senior Insurance Marketing Association and he is a frequent contributor to numerous industry magazines as well as the author of the massively popular book The Saleshero’s Guide to Handling Objections. Lloyd is also a powerful coach, speaker and sales legend.
On this episode of the Mind Body Business Show, Brian and Lloyd lay down some truth on the need to make choices and gain momentum as an entrepreneur, the sales philosophies and training techniques that have made Lloyd a superstar, the trial-and-error of self-improvement, and how to shift your mindset around the concept of failure to push forward and rise above your limits. Tune in for an energetic session aimed around teaching you what it takes to make impactful changes in yourself and others, 1% at a time.
What You'll Learn:
- What we do to ourselves when we prioritize thinking about the consequences of a failed decision, rather than the rewards to be gained if we win
- Why Lloyd foregoes handing out what-to-do wisdom to his people in favor of teaching them what not to do above all
- How the consumer market is shifting in the wake of COVID-19, and how it’s going to separate the smart businesspeople from the other ones
- And much more!
Favorite Quote
“If you improve something, anything - just make a decision on one thing and do that one thing every day. If you improve 1%, you realize, in a year, you've improved 365% Why would you settle for 10x? I don't understand that. To me, it's just doing something. And who cares if it's wrong. I mean, the worst thing that happens if it's wrong is you get the knowledge to know that what you just did doesn't work. So just do something.”
- Lloyd Lofton
Connect with Lloyd Lofton:
How to get involved
- Brian Kelly, founder of Reach Your Peak, helps his clients break down their limits in order to operate at peak performance within their business. You can find Brian on LinkedIn and Instagram.
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